Business reinvention is a journey. Therefore, it needs to be carefully planned and managed. This needs a methodology.

That is why Digital Value Creation has developed a unique methodology we call Lean Startup Innovation which is especially well suited to serve the needs of business reinvention for the digital economy. It drives and sustains agility as it strikes a balance between the chaos of no method to the ultra-prescriptive methods that are rapidly being recognized as serious dampers to achievement and success.


Methodology and Expertise at Work


Expertise rooted in experience and continuously updated skills

DVC Principals

Noel Heredia

Noel is deeply experienced in digital delivery architectures and engineering processes from master planning transformation through execution and operation, working closely with Fortune 500 IT leaders and large organizations to design, develop and implement enterprise capabilities that enable value creation in the digital economy.

He has 20+ years’ experience leading enterprise and program level – IT process assessments and framing detailed remediation strategies, roadmaps to execute them and supporting implementation plans. He provides thought leadership in initiatives to upgrade enterprise development operations and delivery orchestration. He has expertise with shared/remotely-sourced service delivery models that drive calibrated, non-disruptive transformation of existing capabilities.

Noel Heredia holds a Bachelor’s Degree in Electronics Engineering and is credentialed in Software Engineering Process Management as well as is an ISACA Certified IT Auditor (CISA).

Frank Huybrechts

Frank holds a Bachelor’s Degree in Psychology with graduate work in Computer Sciences. He has 30+ years’ experience creating and re-building organizations with a focus on clear strategies and managing to target.

As a well-practiced leader in product development, services and operations for start-ups and mature organizations, he co-founded 3 ventures and led numerous successful turnarounds of operations and businesses.

He is a practical strategist, focused on sustainability of tactics, the product and the service model. His expertise spans start-up business modeling and buildout that is committed to sustainable operation through to developing business reinvention approaches and plans in response to the evolving digital economy.

He is experienced in reviving failing services and technology businesses from addressing customer satisfaction issues to stabilizing product management.

A delivery model, born in the digital economy serving the digital economy

We use a federated delivery model that is agile and cost effective. A combination of the methodology and our teaming capability enables us to ensure that every outcome we’re committed to deliver has the right skills and capacity at the right time. This is the foundation of our ability to deliver ambitious projects without overhead. With delivery partners across the US, in Europe and India and an offshore development center we can pull together the right combination of skills at justified cost levels and deploy them at the right time and place to meet any need and timeframe challenge.

Our methodology enables clients to swiftly implement new services and/or processes and to integrate them with legacy and/or new systems.  For instance, a multi-function application can be value released into production to the user community in a more efficient fashion then most other approaches.  This is done by progressively delivering incremental, feature rich functions of a system in waves, comprised of 3-5 sprints each.  With a value release approach, the product is in user hands earlier (even though other functions may not be available yet), has higher quality (standalone components are less complex then larger, multi-function sub-ssytems), and begins delivering on the system goals faster (profitability, cost reduction, etc.) than a monolithic approach will allow.  As releases occur, the production operations organization gets better at supporting the new releases, giving users more confidence in the reliability of the newly introduced components.